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TIP #1: Backlinks are extremely critical to ranking high in search results |
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TIP #2: To rank high for a specific keyword, your backlinks must use that keyword as the anchor text |
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TIP #3: Both quantity and quality are important for backlinks. One backlink from a PR 7 website can be worth 100 backlinks from a PR 1 website. |
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TIP #4: A high-quality backlink is relevant, one-way and from a high PR website |
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TIP #5: While relevant backlinks are best, even irrelevant backlinks improve your rankings |
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TIP #6: Google will not penalize you for "bad" backlinks because you have no control over who links to your website. However, Google may penalize you for linking out to bad websites. |
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TIP #7: Google loves press releases. Google crawls news websites continuously to stop on top of breaking events, which gives you nearly instant credit for backlinks in your press releases. |
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TIP #8: Make sure all of your backlinks are from DoFollow websites. Google does not give you any credit for NO FOLLOW backlinks, so they are a waste of your time. |
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TIP #9: Google crawls blogs and forums on a frequent basis, so these are good sources of backlinks. |
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TIP #10: Google devalues reciprocal links ("I'll link to you if you link to me"), so building these types of links is a waste of time. |
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TIP #11: Google crawls social media and social bookmarking websites frequently, so these are good places to post backlinks. |
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TIP #12: RSS feeds can be an excellent method of generating LOTS of backlinks quickly from your articles, press releases and other content.. |
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TIP #13: Build backlinks consistently over time. Getting hundreds of backlinks in a very short period of time may raise Google's suspicions. However, sometimes you may get a lot of backlinks rapidly (for example, if you have an exclusive scoop on a national news story) and Google won't penalize you for this. They will most likely simply monitor your activity more closely. |
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TIP #14: Google crawls social media and social bookmarking websites frequently, so these are good places to post backlinks. |
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TIP #15: Choose your keywords wisely when placing backlinks. Don't spread your backlinks over too many keyword vairiations or else your website won't rank highly for any of your keywords. Pick a few and concentrate your backlink-building efforts on those high-value keywords. |
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TIP #16: Focus all of your backlinks on your home page rather than spreading them out over many interior pages. This way instead of having 10 pages with a PageRank of 2, your home page will have a PageRank of 5 and help your website rank higher in search results. This will get visitors to your website and you can direct them to your interior pages ones they are there. |
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TIP #17: On-page SEO is important to getting ranked higher in search results, but building lots of high-quality backlinks trumps all of your other efforts. Build backlinks and the traffic will come. |
